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McD cant stay neutral if they would they would eventually go away, its just marketing if you are in peoples mouth its mostly good for you, even if say 75% didn't like your message probably over 80% don't care enough to stop going.

the problem with this conversation right here is that we don't have the data, so i can say "I'm sure it's worth it" because the backlash on the internet still doesn't mean much in the real world its people trying to make it about them but in reality they will still go to McD
but that's just me talking out of my ass.

Also; marketing is not always about growth, especially for bigger companys it's more trying to be in the mind of people and here it is enough to just get your name said over and over again not many.

They are showing the flag thats their support if I dont watch soccer but i still want express my support i put a fucking 50cent flag on my car of the team i want to support.

> the medium is important
Well how often do you see anyone walking around with that shitty greasy paper filled with fries, right all the fucking time, you see them lying around because ppl are too lazy to throw them away properly, so the medium is a very good on in terms of "spreading the message"

it comes down a Point of view.

Don't be the product, buy the product!